Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89C2D2
RGB
137, 194, 210
HSL
193, 45%, 68%
HSB
193, 35%, 82%
CMYK
35, 8, 0, 18
LAB
75, -16, -14
LCH
75, 22, 221
OKLCH
0.78, 0.06, 217
XYZ
41, 49, 68
LUV
75, -28, -19
HWB
193, 54%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.