Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89C5DA
RGB
137, 197, 218
HSL
196, 52%, 70%
HSB
196, 37%, 85%
CMYK
37, 10, 0, 15
LAB
76, -16, -17
LCH
76, 23, 227
OKLCH
0.79, 0.07, 222
XYZ
43, 50, 74
LUV
76, -29, -24
HWB
196, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.