Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89C6DA
RGB
137, 198, 218
HSL
195, 52%, 70%
HSB
195, 37%, 85%
CMYK
37, 9, 0, 15
LAB
76, -17, -17
LCH
76, 23, 225
OKLCH
0.79, 0.07, 220
XYZ
43, 51, 74
LUV
76, -29, -23
HWB
195, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.