Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89CEF0
RGB
137, 206, 240
HSL
200, 77%, 74%
HSB
200, 43%, 94%
CMYK
43, 14, 0, 6
LAB
79, -16, -24
LCH
79, 29, 236
OKLCH
0.82, 0.08, 230
XYZ
48, 56, 91
LUV
79, -32, -35
HWB
200, 54%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.