Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89CFE3
RGB
137, 207, 227
HSL
193, 62%, 71%
HSB
193, 40%, 89%
CMYK
40, 9, 0, 11
LAB
79, -19, -17
LCH
79, 26, 222
OKLCH
0.82, 0.08, 218
XYZ
46, 55, 81
LUV
79, -33, -24
HWB
193, 54%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.