Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D0EC
RGB
137, 208, 236
HSL
197, 72%, 73%
HSB
197, 42%, 93%
CMYK
42, 12, 0, 7
LAB
80, -18, -21
LCH
80, 28, 230
OKLCH
0.82, 0.08, 225
XYZ
48, 56, 88
LUV
80, -33, -31
HWB
197, 54%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.