Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D3FC
RGB
137, 211, 252
HSL
201, 95%, 76%
HSB
201, 46%, 99%
CMYK
46, 16, 0, 1
LAB
81, -16, -28
LCH
81, 32, 240
OKLCH
0.83, 0.09, 234
XYZ
51, 59, 101
LUV
81, -34, -42
HWB
201, 54%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.