Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D5EE
RGB
137, 213, 238
HSL
195, 75%, 74%
HSB
195, 42%, 93%
CMYK
42, 11, 0, 7
LAB
81, -20, -20
LCH
81, 28, 226
OKLCH
0.83, 0.08, 221
XYZ
50, 59, 90
LUV
81, -35, -28
HWB
195, 54%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.