Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D5F0
RGB
137, 213, 240
HSL
196, 77%, 74%
HSB
196, 43%, 94%
CMYK
43, 11, 0, 6
LAB
81, -19, -21
LCH
81, 29, 228
OKLCH
0.83, 0.08, 223
XYZ
50, 59, 91
LUV
81, -35, -30
HWB
196, 54%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.