Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D7FD
RGB
137, 215, 253
HSL
200, 97%, 76%
HSB
200, 46%, 99%
CMYK
46, 15, 0, 1
LAB
82, -18, -27
LCH
82, 32, 237
OKLCH
0.84, 0.09, 230
XYZ
52, 61, 102
LUV
82, -36, -40
HWB
200, 54%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.