Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89D9FA
RGB
137, 217, 250
HSL
198, 92%, 76%
HSB
198, 45%, 98%
CMYK
45, 13, 0, 2
LAB
82, -19, -24
LCH
82, 31, 232
OKLCH
0.85, 0.09, 226
XYZ
52, 62, 100
LUV
82, -36, -35
HWB
198, 54%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.