Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89DBFC
RGB
137, 219, 252
HSL
197, 95%, 76%
HSB
197, 46%, 99%
CMYK
46, 13, 0, 1
LAB
83, -20, -24
LCH
83, 31, 231
OKLCH
0.85, 0.09, 226
XYZ
53, 63, 101
LUV
83, -37, -36
HWB
197, 54%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.