Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
89DCF8
RGB
137, 220, 248
HSL
195, 89%, 75%
HSB
195, 45%, 97%
CMYK
45, 11, 0, 3
LAB
83, -21, -22
LCH
83, 30, 227
OKLCH
0.85, 0.09, 222
XYZ
53, 63, 98
LUV
83, -38, -32
HWB
195, 54%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.