Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A2005
RGB
138, 32, 5
HSL
12, 93%, 28%
HSB
12, 96%, 54%
CMYK
0, 77, 96, 46
LAB
31, 44, 42
LCH
31, 61, 44
OKLCH
0.42, 0.15, 34
XYZ
11, 6, 1
LUV
31, 82, 24
HWB
12, 2%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.