Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A2708
RGB
138, 39, 8
HSL
14, 89%, 29%
HSB
14, 94%, 54%
CMYK
0, 72, 94, 46
LAB
32, 42, 42
LCH
32, 59, 45
OKLCH
0.43, 0.14, 36
XYZ
11, 7, 1
LUV
32, 78, 25
HWB
14, 3%, 46%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.