Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A2E07
RGB
138, 46, 7
HSL
18, 90%, 28%
HSB
18, 95%, 54%
CMYK
0, 67, 95, 46
LAB
33, 39, 43
LCH
33, 58, 48
OKLCH
0.43, 0.13, 39
XYZ
11, 7, 1
LUV
33, 73, 27
HWB
18, 3%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.