Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A3034
RGB
138, 48, 52
HSL
357, 48%, 36%
HSB
357, 65%, 54%
CMYK
0, 65, 62, 46
LAB
34, 39, 19
LCH
34, 44, 26
OKLCH
0.44, 0.12, 21
XYZ
12, 8, 4
LUV
34, 65, 12
HWB
357, 19%, 46%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.