Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A3300
RGB
138, 51, 0
HSL
22, 100%, 27%
HSB
22, 100%, 54%
CMYK
0, 63, 100, 46
LAB
34, 36, 46
LCH
34, 59, 52
OKLCH
0.44, 0.13, 43
XYZ
12, 8, 1
LUV
34, 70, 29
HWB
22, 0%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.