Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8A3E05
RGB
138, 62, 5
HSL
26, 93%, 28%
HSB
26, 96%, 54%
CMYK
0, 55, 96, 46
LAB
36, 31, 45
LCH
36, 55, 55
OKLCH
0.46, 0.12, 49
XYZ
12, 9, 1
LUV
36, 62, 32
HWB
26, 2%, 46%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.