Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8A9DB4
RGB
138, 157, 180
HSL
213, 22%, 62%
HSB
213, 23%, 71%
CMYK
23, 13, 0, 29
LAB
64, -3, -14
LCH
64, 15, 258
OKLCH
0.69, 0.04, 253
XYZ
31, 33, 48
LUV
64, -11, -21
HWB
213, 54%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.