Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8A9FB7
RGB
138, 159, 183
HSL
212, 24%, 63%
HSB
212, 25%, 72%
CMYK
25, 13, 0, 28
LAB
64, -4, -15
LCH
64, 15, 257
OKLCH
0.69, 0.04, 252
XYZ
31, 34, 50
LUV
64, -12, -22
HWB
212, 54%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.