Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8A9FB9
RGB
138, 159, 185
HSL
213, 25%, 63%
HSB
213, 25%, 73%
CMYK
25, 14, 0, 27
LAB
65, -3, -16
LCH
65, 16, 259
OKLCH
0.70, 0.05, 254
XYZ
32, 34, 51
LUV
65, -12, -24
HWB
213, 54%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.