Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AABB7
RGB
138, 171, 183
HSL
196, 24%, 63%
HSB
196, 25%, 72%
CMYK
25, 7, 0, 28
LAB
68, -10, -10
LCH
68, 14, 226
OKLCH
0.72, 0.04, 222
XYZ
34, 38, 50
LUV
68, -17, -13
HWB
196, 54%, 28%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.