Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AACDA
RGB
138, 172, 218
HSL
214, 52%, 70%
HSB
214, 37%, 85%
CMYK
37, 21, 0, 15
LAB
69, -3, -27
LCH
69, 28, 263
OKLCH
0.74, 0.08, 256
XYZ
38, 40, 72
LUV
69, -18, -42
HWB
214, 54%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.