Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AADB8
RGB
138, 173, 184
HSL
194, 24%, 63%
HSB
194, 25%, 72%
CMYK
25, 6, 0, 28
LAB
68, -10, -10
LCH
68, 14, 223
OKLCH
0.73, 0.04, 219
XYZ
34, 39, 51
LUV
68, -18, -13
HWB
194, 54%, 28%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.