Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AAFEA
RGB
138, 175, 234
HSL
217, 70%, 73%
HSB
217, 41%, 92%
CMYK
41, 25, 0, 8
LAB
70, -2, -34
LCH
70, 34, 267
OKLCH
0.75, 0.09, 260
XYZ
41, 42, 84
LUV
70, -20, -53
HWB
217, 54%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.