Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AB2BD
RGB
138, 178, 189
HSL
193, 28%, 64%
HSB
193, 27%, 74%
CMYK
27, 6, 0, 26
LAB
70, -12, -10
LCH
70, 16, 221
OKLCH
0.74, 0.05, 216
XYZ
36, 41, 54
LUV
70, -20, -13
HWB
193, 54%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.