Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AB9F1
RGB
138, 185, 241
HSL
213, 79%, 74%
HSB
213, 43%, 95%
CMYK
43, 23, 0, 5
LAB
73, -5, -33
LCH
73, 34, 261
OKLCH
0.77, 0.10, 253
XYZ
44, 46, 90
LUV
73, -24, -52
HWB
213, 54%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.