Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ABCCE
RGB
138, 188, 206
HSL
196, 41%, 67%
HSB
196, 33%, 81%
CMYK
33, 9, 0, 19
LAB
73, -14, -15
LCH
73, 20, 227
OKLCH
0.77, 0.06, 222
XYZ
40, 46, 65
LUV
73, -25, -20
HWB
196, 54%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.