Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AC4E2
RGB
138, 196, 226
HSL
200, 60%, 71%
HSB
200, 39%, 89%
CMYK
39, 13, 0, 11
LAB
76, -14, -21
LCH
76, 25, 237
OKLCH
0.79, 0.07, 231
XYZ
44, 50, 79
LUV
76, -28, -31
HWB
200, 54%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.