Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8AC8EA
RGB
138, 200, 234
HSL
201, 70%, 73%
HSB
201, 41%, 92%
CMYK
41, 15, 0, 8
LAB
77, -14, -24
LCH
77, 27, 239
OKLCH
0.80, 0.08, 233
XYZ
46, 53, 86
LUV
77, -30, -35
HWB
201, 54%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.