Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ACCDE
RGB
138, 204, 222
HSL
193, 56%, 71%
HSB
193, 38%, 87%
CMYK
38, 8, 0, 13
LAB
78, -18, -16
LCH
78, 24, 221
OKLCH
0.81, 0.07, 217
XYZ
45, 54, 77
LUV
78, -31, -22
HWB
193, 54%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.