Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8B1901
RGB
139, 25, 1
HSL
10, 99%, 27%
HSB
10, 99%, 55%
CMYK
0, 82, 99, 45
LAB
31, 47, 44
LCH
31, 64, 43
OKLCH
0.41, 0.15, 33
XYZ
11, 6, 1
LUV
31, 87, 23
HWB
10, 0%, 45%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.