Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8B2000
RGB
139, 32, 0
HSL
14, 100%, 27%
HSB
14, 100%, 55%
CMYK
0, 77, 100, 45
LAB
31, 44, 45
LCH
31, 63, 45
OKLCH
0.42, 0.15, 35
XYZ
11, 7, 1
LUV
31, 83, 25
HWB
14, 0%, 45%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.