Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8B2803
RGB
139, 40, 3
HSL
16, 96%, 28%
HSB
16, 98%, 55%
CMYK
0, 71, 98, 45
LAB
32, 42, 44
LCH
32, 61, 47
OKLCH
0.43, 0.14, 37
XYZ
11, 7, 1
LUV
32, 78, 26
HWB
16, 1%, 45%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.