Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8B3E09
RGB
139, 62, 9
HSL
24, 88%, 29%
HSB
24, 94%, 55%
CMYK
0, 55, 94, 45
LAB
36, 32, 44
LCH
36, 54, 54
OKLCH
0.46, 0.12, 48
XYZ
12, 9, 1
LUV
36, 62, 31
HWB
24, 4%, 45%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.