Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB1BB
RGB
139, 177, 187
HSL
192, 26%, 64%
HSB
192, 26%, 73%
CMYK
26, 5, 0, 27
LAB
70, -12, -10
LCH
70, 15, 220
OKLCH
0.74, 0.04, 216
XYZ
35, 41, 53
LUV
70, -20, -12
HWB
192, 55%, 27%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.