Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB1BF
RGB
139, 177, 191
HSL
196, 29%, 65%
HSB
196, 27%, 75%
CMYK
27, 7, 0, 25
LAB
70, -11, -12
LCH
70, 16, 227
OKLCH
0.74, 0.05, 222
XYZ
36, 41, 55
LUV
70, -20, -16
HWB
196, 55%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.