Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB2C1
RGB
139, 178, 193
HSL
197, 30%, 65%
HSB
197, 28%, 76%
CMYK
28, 8, 0, 24
LAB
70, -11, -12
LCH
70, 16, 228
OKLCH
0.74, 0.05, 223
XYZ
36, 41, 56
LUV
70, -20, -17
HWB
197, 55%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.