Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB2C3
RGB
139, 178, 195
HSL
198, 32%, 65%
HSB
198, 29%, 76%
CMYK
29, 9, 0, 24
LAB
70, -11, -13
LCH
70, 17, 231
OKLCH
0.74, 0.05, 226
XYZ
36, 41, 58
LUV
70, -20, -18
HWB
198, 55%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.