Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB3F4
RGB
139, 179, 244
HSL
217, 83%, 75%
HSB
217, 43%, 96%
CMYK
43, 27, 0, 4
LAB
72, -1, -37
LCH
72, 37, 268
OKLCH
0.76, 0.10, 260
XYZ
43, 44, 92
LUV
72, -21, -59
HWB
217, 55%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.