Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB4DF
RGB
139, 180, 223
HSL
211, 57%, 71%
HSB
211, 38%, 87%
CMYK
38, 19, 0, 13
LAB
72, -6, -26
LCH
72, 27, 257
OKLCH
0.76, 0.08, 250
XYZ
40, 43, 76
LUV
72, -21, -40
HWB
211, 55%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.