Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BB7E8
RGB
139, 183, 232
HSL
212, 67%, 73%
HSB
212, 40%, 91%
CMYK
40, 21, 0, 9
LAB
73, -6, -30
LCH
73, 30, 259
OKLCH
0.77, 0.09, 252
XYZ
42, 45, 83
LUV
73, -22, -46
HWB
212, 55%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.