Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BBBE1
RGB
139, 187, 225
HSL
207, 59%, 71%
HSB
207, 38%, 88%
CMYK
38, 17, 0, 12
LAB
74, -9, -24
LCH
74, 26, 249
OKLCH
0.77, 0.07, 243
XYZ
42, 46, 78
LUV
74, -24, -37
HWB
207, 55%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.