Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BBCCB
RGB
139, 188, 203
HSL
194, 38%, 67%
HSB
194, 32%, 80%
CMYK
32, 7, 0, 20
LAB
73, -14, -13
LCH
73, 19, 223
OKLCH
0.77, 0.06, 219
XYZ
39, 46, 63
LUV
73, -24, -18
HWB
194, 55%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.