Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BBFE0
RGB
139, 191, 224
HSL
203, 58%, 71%
HSB
203, 38%, 88%
CMYK
38, 15, 0, 12
LAB
75, -11, -22
LCH
75, 25, 243
OKLCH
0.78, 0.07, 237
XYZ
43, 48, 78
LUV
75, -26, -33
HWB
203, 55%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.