Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BC2D8
RGB
139, 194, 216
HSL
197, 50%, 70%
HSB
197, 36%, 85%
CMYK
36, 10, 0, 15
LAB
75, -14, -17
LCH
75, 22, 230
OKLCH
0.78, 0.07, 225
XYZ
42, 49, 72
LUV
75, -27, -24
HWB
197, 55%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.