Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BC6DF
RGB
139, 198, 223
HSL
198, 57%, 71%
HSB
198, 38%, 87%
CMYK
38, 11, 0, 13
LAB
76, -15, -19
LCH
76, 24, 231
OKLCH
0.79, 0.07, 226
XYZ
44, 51, 77
LUV
76, -29, -27
HWB
198, 55%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.