Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BC9EB
RGB
139, 201, 235
HSL
201, 71%, 73%
HSB
201, 41%, 92%
CMYK
41, 14, 0, 8
LAB
78, -14, -24
LCH
78, 27, 239
OKLCH
0.81, 0.08, 233
XYZ
47, 53, 86
LUV
78, -30, -35
HWB
201, 55%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.