Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BCBE5
RGB
139, 203, 229
HSL
197, 63%, 72%
HSB
197, 39%, 90%
CMYK
39, 11, 0, 10
LAB
78, -16, -20
LCH
78, 26, 231
OKLCH
0.81, 0.07, 225
XYZ
46, 54, 82
LUV
78, -31, -28
HWB
197, 55%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.